Before you even start thinking about what a PPC campaign will look like or cost, figure out what you want it to achieve. Basic Building Blocks of a PPC CampaignĮvery marketing campaign starts with a goal. If you just need a super quick refresh on some key concepts, read on here, and then I'll dig into the cost and budgeting details. If you're entirely new to PPC advertising, you may want to read my Crash Course on PPC Advertising Made Simple first and then return here. These are the questions I'm going to help you answer in this post. A well-run PPC campaign can deliver your business a significant boost.īut the big questions holding you back: Can you afford PPC advertising? How much will you have to spend? Will it be worth it?
You've been thinking about running a PPC campaign. These are worthwhile goals.īut these are long-game search engine optimization (SEO) goals, especially for small businesses.Īs you work towards achieving these SEO objectives, you've probably been thinking about strategies that can yield bottom-line marketing results in the short term. You may even be targeting the coveted "position zero" the information Google highlights in a box at the very tippy-top of the page – above the ads and organic search results. Seeing your business listed high on the first page of search engine results for your chosen keywords remains an online marketing holy grail.
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